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Compliance with the rating system by retailers is varied. "In May, Sears, Roebuck & Co and Montgomery Ward media business Holding Corp. pulled M-rated games off the shelves, saying that it was too media business hard to ensure that children would not get access to them" (Berner, 2000, n.p.). Companies such as Wal-Mart, Best Buy and Circuit City argue it is ultimately up to parents to control the purchases of their children (Berner, 2000, n.p.). "Further, most retailers make little effort to restrict children's access to violent products. The Commission's surveys also showed that unaccompanied children media business ages 13 to 16 were able to buy both explicit content recordings and Mature-rated electronic games 85 percent of the time" (Pitofsky, 2000, n.p.). Enforcement and Penalties Each of the three self-regulatory bodies can only act on indiscretions by their own members.
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