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| online video games, matureworld , maturecream , videogames at cd universe, jr.com, foreign, video game, your wife to have sex , video games review, training, wife sex , ps2 video games reviews, raunchy mature , x box games, | Contains violent content, mild language and suggestive themes. Mature (M) Suitable for persons 17 years and older. Contains intense violent content, language and mature themes. m(mature) Adults Only (AO) Suitable for adults only. Contains graphic violence, sex and language. These games m(mature) are not to be played by anyone under the age of 18 Rating Pending m(mature) (RP) The game is under review and has no rating as yet. Web and online game sites have an identical rating system. The only distinguishing feature is the appending of "Interactive" to the rating title for online products (Entertainment Software Rating Board, n.d., n.p.).Market Segmentation Console games are not for everyone. The console manufacturers purposefully target their products at a market segment that yields them the most income. |
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| The purpose of a rating system is to specify foreign an appropriate age group for games. Parents and retailers use the rating as a guide to ensure an appropriate purchase for a child foreign (Entertainment Software Rating Board, n.d., n.p.). For a rating to be assigned, the game must be reviewed by three independent evaluators. The results foreign are tabulated by computer and edited by an ESRB employee. The ESRB employee makes the final determination on the rating (Entertainment Software Rating Board, n.d., n.p.). Figure 1 details the ratings and their meanings. Figure 1 (Entertainment Software Rating Board, n.d., n.p.). Rating Description Early Childhood (EC) Suitable for children three years and older. Everyone (E) Suitable for children six years and older. Contains minimal violence, some immature behavior and minimal crude language. Teen (T) Suitable for persons 13 years and older. |
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