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Ltd. Nintendo games are geared for the youngest of console game players. "The company has…targeted a younger age wife lovers stories group - eight-to-12-year-olds - which it dominates" (Abrahams, 2001, n.p.).Advertising and Retailing Computer and console gaming is a massive and still-growing industry. "According to Jeremy Schwartz, senior analyst with Cambridge, Mass.-based Forrester Research Inc., the video game market raked wife lovers stories in US$6.9 billion last year, which was just slightly less than the motion picture industry's take of US$7.2 billion" (Dillich, 2000, n.p.). "Sony, Microsoft and Nintendo will spend an estimated $ 300 million to wife lovers stories $ 400 million next year alone to promote video games" (n.a., 2000, n.p.). With sales in the billions of dollars, and advertising budgets in the hundreds of thousands of dollars, it is understandable that companies are loath to turn away money offered by minors. "Of the 118 electronic games with a Mature rating for violence the Commission selected for its study, 83, or 70 percent, targeted children under 17.
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