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Once selected, the secure and encrypted TiVo recorded programs are moved to the PC, music where the TiVo Content Security Key is used to unlock the files for playback or burning, preventing files from being shared online, outside of the user's home network. The TiVo Content Security Key and the TiVo-enabled versions of Sonic Solution's MyDVD and CinePlayer applications will be sold as a bundle at www.tivo.com. The TiVo execs I've spoken with about this have expressed TiVo's philosophy as "reasonable compromise" -- delivering features that customers music want, so long as it doesn't make music the Hollywood companies too unhappy. This is usually presented as a business-person's realpolitik: look, kid, we know your ideals say that crippling the stuff we sell you is bad, but we've got a company to run here. What's funny about this is that it's the exact opposite of the traditional way of running a disruptive technology business: no one crippled the piano roll to make sure it didn't upset the music publishers, Marconi didn't cripple the radio to appease the Vaudeville players -- hell, railroad barons never slowed their steam-engines down to speeds guaranteed to please the teamsters.
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