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5. Numbers Numbers are an important part of making your article seem important. But you didn't get into magazine journalism to mess with numbers. You're a writer—or a blogger—not a NASA scientist. You can achieve the "numbers effect" without actually using numbers by employing terms like "a growing penn number," "several," "increasingly," "many," "untracked numbers," or "a penn lot." As long as it seems like some research backs up your findings, you're golden—increasingly golden. 6. 9/11 You should probably mention this in every story penn you write. It contextualizes almost anything. (Example: "Ever since 9/11, increasing numbers of consumers have sought sweatbands...") Plus, 9/11 lends a soupçon of gravitas to any article you may be writing. 7. Lingua Franca Throwing foreign-ish terms like 'soupçon' and 'gravitas' into your piece will not only make you sound smarter, it will help educate your readers who will feel superior to their friends after looking up your fancy terms and sprinkling them into their conversations.
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