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If we spend hundreds of dollars on digital music, we should no way freaks! be on the lookout to protect and maximise that investment. I agree. Well, says Scoble, all of the music that we buy from these legit services is going to have DRM use-restriction technology ("See, when no way freaks! you buy music from no way freaks! a service like Apple's iTunes or Napster (or MSN), it comes with DRM attached."). So the issue becomes "choosing between two competing lockin schemes." And in that choice, says Scoble, Microsoft wins, because it has more licensees of its proprietary, lock-in format. That means that when you want to play your music in your car, it's more likely that you'll find a car-stereo manufacturer that has paid Microsoft to play Microsoft music than that you'll find one that has coughed up to Apple to play Apple music. And this is the problem with Scoble's reasoning. We have a world today where we can buy CDs, we can download DRM-music, we can download non-DRM music from legit services, we can download "pirate" music from various services, and we can sometimes defeat DRM using off-the-shelf apps for Linux (which has a CD recovery tool that handily defeats CD DRM), the Mac (with tools like AudioHijack that make it easy to convert DRM music to MP3s or other open formats) and Windows (I assume, since I don't use Windows, but as Scoble
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