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Nancy Flinn, founder of NF Marketing Resources, Inc., confirmed Nioxin's vision based on market demographics, as well as stylist and consumer beliefs uncovered in her market studies. "Fifty percent of women will experience some degree of hair thinning by the age of 50; and thinning also occurs in women highlights in their 20s, 30s and 40s," said Flinn. "More than 20& of women and 30% of men currently think they could highlights benefit from highlights a product for thinning hair, and that number will continue to grow as our population ages." According to Nioxin research, the largest group of women concerned about fine and thinning hair will grow by 50% in the next five years. Women cite two primary reasons for fine and thinning hair - their stressful lives, compounded by their changing roles and increased responsibilities in society.
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